From analysis existing horror movie poster I have observed what is seen as conventions in the movie posters themselves. One of the most prominent conventions I have noticed is the composition of the poster and how the main feature of the poster is placed in the centre of the frame. This is to ensure that this element of the poster is what draws the audience to view it. Subsequently I have also noticed that horror movie colours use a very monochromatic colour scheme as using bright, vibrant colours would contrast with the genre of horror and maybe confuse the audience about the intentions of the film itself. Another convention of horror movie posters is that text is seen in a white font as to stand out against the darker background and to create a lasting image in the viewers head. One last convention I have seen when researching already existing horror movie posters is that they show the face or a version of the identity of either the protagonist or antagonist and this is to tease to the audience as to what to expect from the film, however in the majority of horror posters the identity of the featured face is in some way warped or disfigured as to allude to the events and atmosphere of the film in question.
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