Saturday, 21 November 2015

Second Draft of Production Company Ident



We decided to change our company ident as we felt that the first draft was too unprofessional due to the font type and background colour of it.We noticed that through looking at existing trailers and subsequently multiple company idents we saw that none of them had a gradiated background which is why we made the background on this draft black as it matches the bold font and colour of the text. We decided to still include the symbol within the O as we felt that it added some uniqueness to our tone card as not many production company logos feature symbols or signs. There may be a third draft to our ident as I feel that the font of the text is too bulky and slightly too cartoon-like and smooth to be of a professional company.


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