Second Draft of Production Company Ident

We decided to change our company ident as we felt that the first draft was too unprofessional due to the font type and background colour of it.We noticed that through looking at existing trailers and subsequently multiple company idents we saw that none of them had a gradiated background which is why we made the background on this draft black as it matches the bold font and colour of the text. We decided to still include the symbol within the O as we felt that it added some uniqueness to our tone card as not many production company logos feature symbols or signs. There may be a third draft to our ident as I feel that the font of the text is too bulky and slightly too cartoon-like and smooth to be of a professional company.

First Daft Production Company Ident

This is our attempt at creating a production company ident for our trailer. To create this we used Photoshop to create the logo itself, and then used After Effects to animate it, moving forwards. We downloaded a font from dafont.com and manipulated the font by inserting a small shape within the 'o', this is when we opened the graphic in to After Effects and began to animate it, as if it is moving towards the screen. Because we have never used the After Effects program before we had to watch some tutorials on YouTube to find out how to use the software appropriately for our project. After watching th tutorials I followed  a simple animation process to increase the scale of the logo and once this was done I then rendered the composition of the ident and opened it in to Final Cut Pro where we can place this in our trailer later.

Audience Reasearch

We conducted an interview asking similar questions that featured in our questionnaire. We did this as it would be a useful way to collect audience feedback due to it being an unstructured interview, meaning that the questions were open ended meaning that more detailed answers could be given, therefore giving us more insight in to what the audience wants to see. We saw from their answers the key iconography they associate with the slasher sub genre which we were later able to integrate and include into our production and post production

Risk Assessment