One thing I have observed from researching existing horror
trailers is that the music and shots work together to build both tension and
suspense within the audience. This is seen in both the Scream 4 trailer and the
Babadook trailer as crescendos are paired with images of the antagonist to
build fear towards them and to make them appear more deadly by adding dramatic
and loud music. Another aspect I have noticed is the way the two paranormal
trailers, The Babadook and The Conjuring have a longer period of equilibrium
than that of the slasher trailer. This is to build a sense of normality among
the audience and so that when the disequilibrium starts they see how it
contrasts with the normal life of the protagonists. A final element of the
trailers I have noticed is the use of facial close ups to convey and the fear
and terror that the character/s are facing.
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